För dig som inte orkade läsa Jakob Nielsens senaste

Se till att vara intressant och to the point ovanför vikningen. Dina besökare kommer scrolla nedanför men bara om det ovanför, infomässigt och layoutmässigt, vittnar om schyssta saker under den kära vikningen. Det ska dofta informationsvärde. Gör du det rätt så slår även lång scrollning kortare innehåll med länkar till nästa avsnitt. Tvingar du besökaren att scrolla, tänk på att de bara har en viss mängd uppmärksamhetsbensin i tanken.

Slutligen, sluta gärna med en godbit längst ner på sidan.

So, there you have it.

Förvånande resultat? Knappast…

För er som orkar.

Annonser

The importance of pointless babble

A few days ago, and recently, the media got swamped with news of how Twitter mainly consisted of pointless babble. Something that have been discussed since then, of course. Not surprisingly, mainstream media makes a big fuzz about this and sees it as yet an example of how new social media is empty and lacks ”real” content.

But please, they’re missing the point. Twitter and alike are SOCIAL media, I can not stress this enough. It is based on social interaction, conversation and communication. Take any social communicative situation and you can make the same categorization as the Pear Analytics did from 2000 tweets. Any information- or communication specialist can tell you that. Next time round the coffee table, listen to the ”babble”, or attend any social mingle. If you for instance works with internal communication in organizations and does not understand this you will have a hard time getting the results you want – coz we interact and network thru ”babble”.

And finally, and what makes the Pear-study so weak in validity and reliability – the context! You can not study a stream of snippets of conversations if you do not have the understanding of context! A somewhat famous example is a letter Victor Hugo sent to his publisher with only a question mark in it. The respons from the publisher was an exclamation mark! There you have it. A ? and a !. Pointless babble? No, not to them. Hugo sent the letter coz he wanted to know how the just published Les Miserables was doing. The answer ! was all he needed. It went great. The two persons involved in the conversation shared the context of their social interaction, and the same goes for social media. It’s like Lotto. You got to be in it to win it!

Andra om , , , , , , , och annat intressant